SAFe Agile Product Management 2025 – 400 Free Practice Questions to Pass the Exam

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What is a good guideline for conducting empathy interviews?

Use complex jargon to test understanding

Ask multiple questions at a time to gather comprehensive insights

Build rapport before asking and encourage storytelling

Conducting empathy interviews is fundamentally about understanding the needs, experiences, and feelings of the interviewees. Building rapport and encouraging storytelling creates a comfortable environment for participants, which is crucial for eliciting genuine and rich insights. When interviewees feel at ease, they are more likely to open up about their thoughts and experiences, providing deeper and more meaningful answers.

Encouraging storytelling allows participants to share their narratives in a way that's natural and relatable, leading to better engagement. This can uncover nuances and emotions that straightforward question-and-answer formats might miss. Ultimately, creating a trustful atmosphere and inviting participants to share their personal experiences is a cornerstone of effective empathy interviews, enabling the interviewer to gather critical insights that can inform product and service design.

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